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  • Socially acquired needs build on our basic organismic needs, but the level of and expression of these socially acquired needs are shaped by our learning experiences and our culture.
    • Such needs include need for achievement, need to affiliate and need for power.
  • Specific cues and situations in our environment may prompt a need and prompt behaviour involved in expression of that need.
    • For example, if we enter a sporting competition our need for achievement may become stronger.

Power

Affiliation

Achievment