- The perceived value of an outcome or object influences motivation.
- Value determines how reinforcing or desirable the outcome or object is.
- Influenced by cultural and social norms.
FORCE
- the wish to approach or avoid (motivational pull or push associated with) an outcome
- determined by the interaction of the value of the outcome in interaction with our outcome expectancy for success.
- also influenced by changes in one’s attribution-based explanatory system and outcome expectancies.